What Investors Actually Want to Hear Before anything else, investors want clarity. Not drama, not a long backstory, not the full history of how your idea was born on a rainy Tuesday. They want to understand your business quickly, simply, and confidently. If you can explain what you do in under a minute — you’re already doing better than most founders. Your job is to guide them gently: • What problem exists • How you solve it • Why this solution makes business sense The simpl